New channel expansion plans for Evolis brand Badgy

Published 02/01/2017
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Angers, 27 January 2017 – Evolis, the world leader in plastic card personalization solutions, showcases its unique ready-to-use plastic card printers Badgy100 and Badgy200 at this year’s Distree EMEA in Monaco, Booth ST 7, from the 21st to the 24th of February. After a double digit growth in Europe last year, Badgy now plans to further expand its channel network in the Middle East and Eastern Europe.


With its brand Badgy, launched in 2014, Evolis has been developing an easy-to-use and affordable product making instant card issuance available to small and mediumsized businesses. Badgy is sold 100% indirectly via the IT and Office channels. It allows distributors to complete their existing product portfolio with an innovative solution that meet the the needs of their customers: small and medium businesses, schools, retail shops, clubs and associations.


After having developed a nearly full coverage of the European Market, Badgy is now expanding in the Middle East, the Nordic countries, Eastern Europe and South Africa in order to build a strong worldwide channel.

 

Badgy is a read-to-use solution for issuing badges and comes with personalization software, a library of card templates and a starter kit including a color ribbon* and blank cards. A Badgy printer enables users to print in less than 1 minute access badges, membership cards, loyalty and gift cards, etc. Many applications are imaginable. Plastic cards are durable and give badges a professional look. This solution saves the user a lot of time compared to the usual paper-based card.

 

Olivier Chevance, EMEA Badgy sales manager at Evolis explains: “Our 35% growth in Europe shows us that desktop printing of plastic cards becomes better known to a wider public. Security is becoming a key concern in a lot of countries and therefore solutions to identify people and products are becoming the major trend impacting our growth. “

 

*Badgy printers use dye-sublimation technology otherwise known as D2T2 (Dye Diffusion Thermal Transfer), to graphically customize plastic cards. The color ribbon consists of three separate color panels (Yellow, Magenta, Cyan) that are applied to the card one after the other. The ink is transformed into gas and diffused into the top layer of the card. Up to 16 million colors can be created using this procedure.

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